The megatrend NewWork addresses the fundamental and structural change in the world of work in which we find ourselves today. NewWork means the future of our way of working and is influenced by a wide range of influencing factors and trends. Digitization, demographic change, forms of combination of leisure and work, new values, … are causes for the transformation taking place.

Traditional job profiles are replaced by new occupations or automation solutions, companies adapt to the needs of employees and become agile. We humans change our knowledge and convert to life long learning, because we know our training profession not eternal to exercise.


Knowledge-intensive value creation is becoming increasingly important. Knowledge management – the successful use of the resource knowledge – therefore becomes a success factor for companies.

The research focus on knowledge management at the IITF has the aim to evaluate, apply approaches and methods of knowledge management especially for the target group of small and medium-sized enterprises (SMEs) in pilot projects. The IITF pursues a holistic, but highly person-centered and organizational knowledge management approach, in which the human being is the center of knowledge. For supporting software solutions, the IITF can rely on the expertise of cooperation partners.


Companies are more successful when using their products and services tailored to the needs of your customers and create unique experiences for your customers. Service Design provides approaches and methods to Functionalities and forms of services systematically from the point of view of your customers to shape them useful and desirable for customers, but at the same time efficient and profitable for the providers.

Roland Winkler gives a lecture on Service Design at the I-Know 2009 conference
Internationales Service Design Network


Experience from many innovation projects shows that Innovations in SMEs are often random and rarely the result of a systematic innovation process. On the one hand, there is a lack of methodological competence in many SMEs and, on the other hand, many methods are not geared to the specific needs of SMEs.

In particular, mastering the early stages of the innovation process – fuzzy front end – is a key success factor for the companies ability to innovate. The main aim here is to specifically promote the creativity of knowledge workers and to systematically and methodically support their creative processes.


  • Product and service innovations
  • Innovation structures and processes
  • Systematics and techniques for creative problem solving
  • Control and evaluation of innovation processes
  • Factors influencing innovation systems
  • Dealing with knowledge in the innovation process
  • Dealing with Knowledge in the Innovation Process – Open Innovation: Integrating External Knowledge into the Innovation Process


Support programme: INTERREG VA Österreich-Ungarn Programm



Project name: EduWood – Bilateral training development in wood architecture and furniture

Short titel: EduWood
Project ID: ATHU166
Duration: 18 Monate (1. Mai 2021 – 31. Dezember2022)
Project partners:

  • FATA – Faipari Tudományos Alapítvány 

  • IITF Institut für Innovations- und Trendforschung

Strategical Patner:

  • Campus02
  • Ingenium

Project volume: 327,440,10€

Gesamtförderung für das Projekt: 278.324,08€